In 2016 Bino Tladi had the honour of helping former Bafana Bafana captain Aaron Mokoena rebrand his foundation. We sat with the former player for hours as he reflected back on his soccer career, the extraordinary things he achieved and we recreated his logo according to the initial design which he was still a fan of.
As a great storyteller we sat with the legend going through his trials and tribulations to understand the dream he had for the foundation. We created the logo according to his legacy. In 2010 the official FIFA world cup handshake (Yes, fifa had an official handshake) was inspired by him and was the inspiration of the logo. It is this symbol of brotherhood, his legacy that became his logo.
We became his goto for artwork as he restarted his foundation with him at the helm producing various presentations, events and were even involved in certain consultations until our term ended.