Two Mountains Burial Services sponsored an episode on the popular soapie “The River” in which one of the characters is deceased and needs a quality funeral service. We tried to capture the emotions of a loss in our first video through the somber mood of a funeral service, the thoughts of regret, disbelief and guilt.
Our campaign was aimed at increasing the number of views on the pages – including twitter – and getting engagements. We created content to be stretched over a 2 day period raising the number of views on each page by over 1000%.
